Basic information
| Field | Details |
|---|---|
| English / full name | Amazon Pinpoint |
| Chinese | 客户分群与多渠道营销触达（历史） |
| Japanese | 顧客セグメント・マルチチャネル施策（旧サービス） |
| Review priority | 课程历史概念 ⭐⭐ |
| Often confused with | Amazon SES / Amazon SNS / AWS End User Messaging |
In one sentence
In course material, Pinpoint organizes multi-channel engagement and analytics through segments, campaigns, and journeys.
Core summary
Pinpoint stopped accepting new customers and is scheduled to end support on 2026-10-30. New systems should follow current migration guidance and available services.
Study points
- SES sends application email.
- SNS provides topic-based pub/sub and fan-out.
- AWS End User Messaging continues to provide SMS, voice, push, and related messaging APIs.
- Audience segmentation, journeys, and campaigns require migration to current capabilities such as Amazon Connect.
Common pitfalls
- The end of Pinpoint support does not end every SMS or push API.
- An endpoint here is a customer or device destination, not a VPC endpoint.
Key memory
SES sends email, SNS fans out events, and Pinpoint historically managed audiences and campaigns.